How to Become an Effective Podcaster Using the Interview Format
Podcasting may not be as popular (or sexy) as video, but it’s proven to be a medium that can effectively reach a targeted audience. As content marketers, we all have the common goal of connecting with...
View ArticleThe Three Biggest Mistakes Companies Make with B2B Websites
In the early days of the Internet, web content was an afterthought. The main focus was the printed product brochure. Once the brochure was complete, it was then added to the website, usually in the...
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How to Boost Audio Quality to Make Your Content More Effective
Video gets a lot of play in content marketing and social media, so much so that audio is like a neglected stepsister. The time is ripe for her to break out and claim her rightful place in your content...
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Podcasting 101 for Content Marketers: An Interview with The Podcast Guy, Dave...
People have said Dave Thackeray, The Podcast Guy, sounds like Ewan McGregor, but Dave is happy being known simply as the Podcast Guy who is a broadcaster, journalist and marketer passionate about all...
View ArticleListen and Learn: A Guide for Creating Energized Podcasts
Podcasting can be a very effective way to connect with your audience. If you are new to podcasting, you may be looking for advice on how to hit the ground running. Even if you have been podcasting for...
View Article5 Tips for Creating Content that Matters
Recently my firm had the opportunity to do a joint webinar with Robert Rose of the Content Marketing Institute and Big Blue Moose on how to make marketing content that matters — that is, content that...
View ArticleHollywood’s Secret Storytelling Sauce: A Template for Marketing Videos
It’s no secret that Hollywood is known for telling some of the world’s greatest stories. Of course, it’s easy for Hollywood to tell great stories — it has a “secret storytelling sauce.” But Hollywood...
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3 Reasons Why Podcasts Should Be Part of Your Content Marketing Strategy
I listen to a lot of podcasts. Whether I’m in the car, riding the train, or even just sitting on the couch in my living room, I enjoy hearing people share off-the-cuff opinions on interesting topics....
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5 Tips for Creating Customer Testimonial Podcasts
Capturing the voice of the customer is critical for producing an engaging customer reference, whether it becomes a full-blown case study or is incorporated into a press release, solution brief, or...
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Say It with Skype: Content Marketing with Booming Beats
What’s VoIP kingpin Skype to do when it needs to promote its premium group video-calling feature to non-subscribers? The content marketing minds at the company huddled up, then invented an e-greeting...
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A Content Strategy that Brings New Meaning to Metrics
When you land at NetBase.com, the online home of a company that sells serious software to major enterprises, a comic book character greets you — NetBase calls him “Captain Insight,” a super hero of...
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How to Measure the Value of Content Marketing Podcasts
In my new book, “Your Customer Creation Equation,” there is a chapter called, How Content Fuels Conversion, in which I introduce the “content cascade.” A presentation gets recorded to create audio or...
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Spark Your Content Creation Creativity With These 8 Podcasts
As podcasting continues to grow — both in terms of its popularity and its marketing potential — more and more content marketers are leveraging this audio content technique to build regularly scheduled,...
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Announcing The PNR Podcast: Content Marketing News, Opinion, and History
Our new podcast debuts this week – PNR (Pulizzi and Rose) with This Old Marketing. Combined, Robert Rose and I have spoken on hundreds of podcasts; but this time, we’ve decided to go out on our own,...
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Why Podcasting is a Huge Content Marketing Opportunity
Eight years ago, podcasting was held up as the “Next Big Thing.” Chris Brogan, author of The Impact Equation and longtime podcasting fan, thinks it’s finally ready to take off as a viable channel in...
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How Content Marketing Strategy Factors into Success
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode of PNR, Robert and I discuss a news article that asserts that content marketing should...
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This Week in Content Marketing: Live from Content Marketing World 2014
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I report live from Content Marketing World 2014 in Cleveland, Ohio. Joining us...
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This Week in Content Marketing: Is Corporate Blogging Waning?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I reflect on Tribune Publishing’s decision to invest in a content...
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This Week in Content Marketing: Is There a Crisis in Content Marketing?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Please show your love for This Old Marketing by giving it a review on iTunes. All reviews posted now...
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This Week in Content Marketing: Failed 2014 Content Marketing Predictions
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this special first anniversary episode of #ThisOldMarketing, Robert and I look back at the content...
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125+ Most Thought-Provoking Tweets from the 2014 #CMWorld Twitter Chats
If you’re not making friends, you’re doing it wrong #contentmarketing #CMWorld Andy Crestodina @crestodina This sentiment from Andy Crestodina aptly describes our feelings about our #CMWorld Twitter...
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This Week in Content Marketing: Content Marketing Predictions for 2015
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I look into our crystal balls to foretell the future of content...
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The Critical Importance of “Segment Thinking” in Content Marketing
Here’s my nominee for the Most Obvious Statement of the Year award: Lots of businesses today create and market “content.” I know, I know – stop the presses, right? (Or, more accurately, stop the...
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This Week in Content Marketing: The Third Era of the Internet Has Begun
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss AOL co-founder Steve Case’s take on the third era of the...
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This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities...
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss CMI’s purchase of the U.K.-based Content Marketing Show...
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A Crash Course in Narrative Podcasting (And Why You Should Create Them)
One of my favorite analogies I use to describe great content marketing involves the movie The Matrix. (Don’t worry, I mean the first one – not the so-so second or the...
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This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It...
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I disagree with an article that claims social media marketing is...
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How to Get in Front of the Podcasting Trend [Growth Tips and Tools]
In a content-cluttered world, could podcasting be the next big play for content marketers? Maybe “big play”’ is a stretch – a survey from Edison Research and Triton Digital shows consumer awareness...
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This Week in Content Marketing: Ad Blocking Is 2015 Phrase of the Year
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this first episode of 2016, Robert and I discuss three articles that dig into the increasingly...
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This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of...
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this week’s episode, Robert and I discuss the recent exodus of top executives at Twitter and what...
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Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid
As This Old Marketing approaches its 150th taping, Joe Pulizzi and Robert Rose wax philosophical about why podcasting is so powerful, and the rookie mistakes they now avoid. A handful of marketing...
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This Week in Content Marketing: How to Create a Successful Podcast
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In our special 150th episode, Robert and I spend some time talking about what makes a podcast...
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This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this very special Thanksgiving episode of This Old Marketing, Robert and I meet up and discuss the...
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3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out
Every morning, I commute to work with about 20 of my closest friends. And they all fit neatly in my pocket. OK, so I’m really talking about podcasts. There aren’t actual tiny people in my pocket....
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This Week in Content Marketing: Apple and Amazon Race to Content Dominance
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Apple’s launch into the content creation business. We also explain...
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Zendesk Shares Keys to Creating an Outrageously Successful Brand Publication
Editor’s note: Monica Norton is a finalist for 2017 Content Marketer of the Year. We will be sharing insight from all CMY finalists in the blog before the winner is announced at Content Marketing World...
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How to Develop and Grow a Successful Podcast
Robert Rose and I just completed four years and over 200 episodes of our podcast, This Old Marketing. While far from the most successful marketing podcast on the planet, our one hour of weekly...
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How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]
For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a...
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